Your best opportunity to rank in a search engine is with an optimized video. According to Forrester Research, it is 53 times easier to rank a video in Google’s search results than it is to rank a webpage, and we can help you take advantage of this great opportunity to get your message in front of a huge, content-hungry audience.
Consider some of these statistics:
- Google is the world’s largest search engine,
- 67% of all online searches are through Google
- 94% of all mobile and tablet searches are through Google
- The second largest search engine is YouTube, which is owned by none other than Google.
- More than 91% of the videos that are returned through a Google search come from YouTube.
Simply put, Google promotes its own product, so when you select a YouTube marketing company, you need one that understands how the search engine giant works.
Websites that rank well organically feature frequently updated and authoritative content, but few businesses have the time or the resources to create compelling content on a regular basis.
Effective Video Optimization
A video that is not fully optimized doesn’t carry much value in the eyes of a search engine. Google cannot tell what your video is actually about without some specific help. It won’t matter how beautiful your camera shots are, how moving the soundtrack is, or how perfect the sales pitch – without the proper optimization, the world will never find your masterpiece.
Managing a client’s SEO consists of many different timelines and action items. Keeping track of client emails, meetings , and central documents is a full-time job.
A lot of the views that people get on YouTube come from the initial burst of views from current subscribers. If you don’t have hundreds of thousands of subscribers, or don’t have connections with major social media personalities, those first few views may be the extent of your video’s reach.
Optimizing a video is about more than creating a good title and description. It’s a well-composed, integrated strategy that links your content, the data, and viewer engagement. At SEO.com we understand what it takes to rank your videos competitively and make a memorable impression. We are a video SEO company that “get’s it!”